We got this memo today at work:
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Our brand is still relatively new, and we want to share with you where we stand today and communicate some specific issues and responsibilities we are facing at this stage of brand development.
As any new brand evolves, both internally and externally, it takes on the characteristics and even emotions of its owners. We are all very proud of it. At the same time, employees sometimes feel compelled to take liberties with our logo, interpreting it for a particular use or function. This most often happens innocently without employees consciously thinking about how alterations can dilute or harm our brand equity.
Over the past few months, there have been several incidents in which our brandmark (logo) has been misused or misrepresented. While we want to be careful not to suppress creativity and pride at the division, community or program levels, we must actively communicate and govern the approved standards and guidelines for our brand. The company has invested significant time and monetary resources to develop a logo, a brand architecture and a set of brand identity guidelines.
We enjoy being part of this company. Our performance continues to outpace our goals. Therefore, each of us is accountable for our brand's future. As ambassadors for the brand, all employees must understand and embrace our individual and collective brand responsibilities. The equity in our logo, typography, imagery and voice are extremely valuable assets that warrant protection.
To protect this valuable asset, Corporate Marketing will follow up on reported incidents of logo misuse. Employees and their direct managers will be contacted and encouraged to follow the guidelines for proper use of the brand. All offenses will be shared with Human Resources on a regular basis, and corrective action may be taken for repeat offenses, consistent with xxxx's corrective action policy.
We are asking for your understanding and help in actively protecting the brand by educating employees, partners and external partners about the brand and how to use our logo appropriately.
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I guess they caught me drawing devil horns on the logo and sending it to my friends. I better be more careful, I don't want to face "corrective action". (3:51pm)
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